United Kingdom is considered as an individualism culture in which individuals are expected to take care of only themselves and their immediate families as concluded by Greek Hofstede after his study on multi-cultural dimensions. Similarly, great number of population living longer in the western countries in particular in the United Kingdom which have presented a challenge of looking after the elderly people in the society. The concept of health and social care came into existence at the time of First World War when individuals nursed the wounded soldiers. Similarly, in the mid 1990’s, the U.K, government started realising that the there has to be an organised system to look after the elderly people and people with difficulties, this is when National Health System was introduced. Now a days, Health and Social Care companies work along with the NHS to provide help and support to elderly people, and individuals with learning difficulties and disabilities.
Pulse Care Limited is a health and a social care company who intent to provide support and help to the NHS and to the community. We aim to target the vulnerable groups i.e. the elderly, young people and children suffering through disabilities and learning difficulties. The company also offer help and support to families by providing a day care centre facility where the clients can be looked after in a more personalised manner. At Pulse Care Limited, we offer a unique combination of premier home health care and community-based day centre services.
Pulse Care Limited endeavours to provide the best quality care to its clients based on respect and dignity for the individual with a tailor- made support based on their individual needs. We will certainly ensure that the highest industry standards are continued and staff would be in a continued programme of improvement to be able to deliver the best client experience which includes their family and friends.
Our business philosophy is incorporated by the fact that, a happy work force that treasures what it does, delivers the best possible quality service, and that both management and clients will find benefit in working and being together. Our competitive pricing and fees structure puts the clients at the heart of designing their desired level of care while ensuring high quality standards.
“We aim to provide help and support to our clients and to the community by treating them with dignity and respect, systematising experts to achieve, lead and develop a changing health care system. Company will incessantly struggle to expand its determinations, to meet the dynamic requirements of the market and focus on ethnically suitable health care delivery centre.”
Pulse Care Limited’s overall objective is position its self as a trustworthy and caring brand which would give a cutting edge to the company in the industry.
Following are the key objectives of the company for the first year of operations.
- To ensure that clients and stakeholders are treated with dignity and respect.
- To design effective brand management strategies which would help the business to position it’s self as a trustworthy, honest and caring brand.
- To ensure client satisfaction always remain centred to the business.
- To target 25% of the local clients in the first year of operation.